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Shunde Expo 2016 launches “Phoenix Hall” as premium product showcase

As one of the largest and most influential home appliances trade fairs in China and Asia, the China Shunde International Exposition for Household Electrical Appliances (Shunde Expo) will be held from August 18 - 20 in Shunde’s Beijiao town.

Five exhibit categories covering white goods, black goods, kitchen and bathroom appliances, small appliances and accessories will be featured. The event will take up 50,000 square meters of floor space and is expected to attract more than 600 exhibitors as well as 20,000 trade visitors for procurement.

A new “Phoenix Hall” will be unveiled at this year’s Shunde Expo in addition to the usual fare. Poised to be the event’s centerpiece, the hall will take the unique form of “an exhibition within an exhibition”. With the aim of creating an integrated international and professional trading platform for product launches, distributor recruitment, information exchange and showcasing industrial design trends for home appliance manufactures both at home and abroad.

Located at Hall 1 of the China (HC) Household Appliances City, Phoenix Hall is connected between the visitor registration center and the main HC City building – the only passage way and a sure way for exhibitors at the hall to capture all 20,000 event attendees. Phoenix Hall will span about 4,000 square meters, comprising an area for exhibition showcase, seminars, a “Phoenix” buyer’s lounge and a media center.

During the event, a series of seminars revolving around industrial design, logistics, raw materials for appliances, appliances export certification, and product warranty and after-sales service will be held at the hall offering the latest industry updates to the trade. The Phoenix Lounge will provide exhibitors and visitors alike with complimentary beverage and Wi-Fi Internet service.

Other perks to be expected by exhibitors at the hall include an exclusive promotional program for brand differentiation from the competition, such as pre-show brand exposure on the official event website, onsite branding, directional signage and trade media publicity to achieve more effective results at the event.

Over 70 percent of the booth spaces have been snapped up. Top domestic and international brands with the likes of Haier, Daikin, Entive, Eupa, Ouber, Visda, Starion, Karia, together with the Taiwan pavilion have committed their participation at Phoenix Hall.

Organizers have upped a notch this year to work with a number of chambers of commerce, associations and other trade bodies from the Czech Republic, Turkey, Korea, India, Hong Kong and Taiwan to lead buyer delegations to Shunde Expo 2016. The drummed up promotional efforts have resulted in media partnerships with over 30 renowned domestic trade media outlets, both online and offline.

2016 marks the first year of China’s 13th Five-Year Plan, which has seen the domestic home appliance industry’s continuous development in technological innovation, shifting from expansion of scale to being more efficiency-driven.

This year is also a crucial year towards reform for Shunde Expo. Since the original "base" of the show, the Shunde Exhibition Center, will be demolished, the exhibition will be held in HC City this year. In 2017, the event will permanently be uprooted to the Guangdong (Tanzhou) International Convention and Exhibition Center. The move to the new exhibition venue is expected to greatly boost the hardware and software facilities of Shunde Expo, allowing for future expansion plans.

Sales of booth spaces is currently in full swing. To learn more about Shunde Expo 2016, visit: www.shundeexpo.com


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About Koelnmesse
As a world-renowned trade fair organizer, Koelnmesse has an excellent track record for organizing some of the world’s most successful trade events. With 90 years’ experience in organizing large-scale commercial events connecting buyers and sellers, Koelnmesse brings forth an unrivaled skill-set and expertise needed to develop the China Shunde International Exposition for Household Electrical Appliances into one of the premier international trade shows of its kind in Asia.


Press Contact

Koelnmesse Co., Ltd.
Ms. Monique Fan
Tel:+86-20-8755 2468-16
Fax:+86-20-8755 2970

See you there

Shunde Expo 2017
17 - 19 August 2017
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