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Shunde Expo continues to electrify the industry

 
2011-10-20
 

The curtains of Asia's largest home appliances trade fair, China Shunde International Exposition for Household Electrical Appliances (Shunde Expo), were drawn recently in Shunde, China to an energetic atmosphere. The 32,000-square meter event saw an enthusiastic crowd of 509 exhibitors. 24,798 domestic and 512 foreign trade buyers were attracted by the acclaimed trade fair which registered a total number over 60,000 visits.

Shunde Expo 2011 boasted heavyweights and old-timers like Midea, Hisense Kelon, Macro, Panasonic, Galanz, Vanward, TCL, Rongsheng, Canbo, Changhong Hopeful, Donlim, Royalstar, ROBAM, Heavy Power and KSS (both from Taiwan), as well as first-timers Korean NUC, Joyoung, Zhongshan Hannover, Guangdong Shenzhou and Shanghai Hongxin.

Lim Jisu, manager of NUC said:"This exhibition is a very important experience for NUC and it aids greatly in showcasing (our) latest products. We hope that more end-users will be involved in future for direct interaction with manufacturers to learn more about their views and ideas."

"Shunde Expo has obvious (positive) effects on Galanz's branding efforts with numerous dealers participating. Just today, we've filled 5 sheets of papers with dealers' registrations. The fair has made huge contributions to the development of Shunde's home appliance industry covering practically all the major brands... (The importance of the show) is apparent from the emphasis that exhibitors attach to it," said Galanz's head of business development, Jin Wenming.

Besides Galanz, Vanward had also expressed extreme satisfaction over their participation this year.

Li Huizhen, the company's head of branding complimented:"Making use of (Shunde Expo), buyers could experience the products, including the entire installation process. The show this year is well-attended... with major brands which boost the exchange between enterprises. Through the event, (we) could promote our brand image and new products and attract many agents. Shunde Expo plays an imperative role in raising awareness of regional brands."

In addition to well-known exhibitors, Shunde Expo's outstanding track record also attracted notable visitor groups such as a 100-buyer strong local delegation from HC360.com together with other domestic and foreign procurement teams led by online B2B trading platform GlobalMarket, sourcing powerhouse Carrefour and the Hong Kong Electrical Appliances Manufacturers Association which participated actively at the show.

The comprehensive exhibition catered to every segment of the industry with six product groups forming the key pillars of the event from both Black and White Home Appliances to Water Appliances, Kitchen & Bath Appliances and Small Home Appliances to Components.

Capturing eyeballs was the debut of the Selections Zone located at Hall 4 showcasing and highlighting the latest kitchen concepts and trends. Themed Kitchen in Life, the display showed off the integration of innovative kitchen design and technology into everyday life and the practical applications and capabilities of the products through live demonstration sessions.

Organizers expressed, "The introduction of the Kitchen Appliances Zone...is expected to serve as a leading force for kitchen appliance trends providing the best platform for enterprises to launch new concept products in the future."

On the sidelines, the Touchstone Awards lauded for its efforts to promote product innovations, garnered substantial submissions for critique by the China Household Electric Appliance Research Institute (CHEARI) and other industry experts.

"The annual Touchstone Awards originated from Shunde Expo... garnered substantial attention and positive feedback from the industry which has cemented and elevated the position of the domestic small household appliance enterprises. It is proven that the initiative plays an active role in raising product quality, expanding marketing channels, and enhancing manufacturers' competitiveness to lay a strong foundation for the sustainable development of the industry," said Wu Shangjie, vice-president of the CHEARI.

A series of high-caliber seminars and forums spotlighting industry financing strategies, international market opportunities, cutting-edge technology and other hot button issues were discussed among trade veterans and experts. Among them, the Capital Investment Conference for Household Electric Appliance Industry saw the attendance of representatives from the world's leading private equity investment firms such as Raffles Partners Asset Management, Cheung Kong Group, New World Development Co., TPG and CVC.

"This year is Shunde Expo's 11th year since its inception. The unprecedented scale and number of exhibitors is a testimony to its strong industry influence. In the past decade, Shunde Expo has gradually developed into one of Asia's most emblematic household appliance exhibition, providing the domestic industry with a better understanding of the development trends of the international market which aids in its internationalization. We believe that Shunde Expo will achieve greater success and contribute to the development of China's home appliances industry," noted the organizers.

The 12th edition of Shunde Expo will be staged from October 17-20, 2012 once again at the Shunde Exhibition Centre in Guangdong Province.

www.shundeexpo.com

 

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About Koelnmesse
As a world-renowned trade fair organizer, Koelnmesse has an excellent track record for organizing some of the world's most successful trade events, such as the accomplished Domotechnica Istanbul in Turkey. With over 80 years' experience in organizing large-scale commercial events connecting buyers and sellers, Koelnmesse brings forth an unrivaled skill-set and expertise needed to develop China Shunde International Exposition for Household Electrical Appliances into one of the premier international trade shows in Asia.

www.koelnmesse.com

Press Contact

Koelnmesse Co., Ltd.
Ms. Monique Fan
Tel:+86-20-8755 2468-16
Fax:+86-20-8755 2970
m.fan@koelnmesse.cn

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Shunde Expo 2017
17 - 19 August 2017
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