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All eyes on Asia's largest home appliances show


For China's home appliances trade as well as foreign manufacturers who want a bite of the large China pie, this October 17-20 marks an important four days in the industry calendar. This is the time when the who's of who of the trade congregate at Asia's largest trade event of its kind - China Shunde International Exposition for Household Electrical Appliances (Shunde Expo) at the Shunde Exhibition Centre in Guangdong Province, China.

The show which is expected to exceed 30,000 square meters featuring up to 550 exhibitors and welcome about 25,000 visitors is organized by the local Shunde government, China Chamber of Commerce for Import and Export of Machinery and Electronic Products (CCCME), the China Council for the Promotion of International Trade Guangdong Sub-council (CCPIT GD) and Koelnmesse.

Organizers released an exhibitor list boasting big names like Midea, Hisense Kelon, Macro, Panasonic, Galanz, Vanward, TCL, Donlim, Rongsheng, Royalstar, Changhong Hopeful, Otlan, Heavy Power and Kai Suh Suh. Korean NUC and MOKOO together with Joyoung, Zhongshan Hannover, Guangdong Shenzhou Gas Appliance and Shanghai Hongxin will be making their first foray at Shunde Expo 2011 joining the already impressive showcase at the Selections Zone.

Prominent delegations this year include HC360.com's 100-buyer strong contingent, as well as groups led by online B2B trading platform GlobalMarket and sourcing powerhouse Carrefour.

Reputed as the industry's showpiece event, organizers are set to wow participants with a slew of new value-added services and fringe events relating from financing to design and production, as well as sales and marketing to post-purchase services.

Events coming up include a forum aimed at enhancing the understanding of local enterprises on internationalization and the Small Household Appliances Technology Development Summit 2011 hosted by the authoritative China Household Electric Appliance Research Institute (CHEARI). Data from the China Small household electrical appliances development report 2010-2011 will also be released for the first time during the meeting.

In addition, Shunde Expo 2011 will shed light on industry financing and investment trends, flotation strategies and capital markets through the Capital Investment Conference for Household Electric Appliance. Parallel to the forum Shunde Expo 2011 will also serve as an industry investment and financing matching platform. Investment managers from Cheung Kong Group, New world development Co.,, TPG - one of the largest private equity firms in the US), CVC- the world's leading private equity investment house, Morgan Stanley and BNP Paribas Bank are slated to participate at the show to offer investment and financing opportunities to exhibitors.

Themed "Touching Lives", this year's Touchstone Awards will give honors to the most innovative small home appliances with winning products to be displayed in halls 2 and 3.

The Kitchen Appliances Zone which organizers have zoomed in on this year will for the first time be presented in an independent hall showing off the integration of innovative kitchen design and technology into everyday life. Visitors at the featured "Cook for Fun!" activity will expose themselves to the practical applications and capabilities of the products showcased during live demonstration sessions.

With only about one and a half months to the big day, participants are all reportedly gearing up including some 30 trade media and various mass media are on standby to cover the event.

Free shuttle bus and hotel booking services are available for the convenience of all exhibitors and visitors.



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About Koelnmesse
As a world-renowned trade fair organizer, Koelnmesse has an excellent track record for organizing some of the world's most successful trade events, such as the accomplished Domotechnica Istanbul in Turkey. With over 80 years' experience in organizing large-scale commercial events connecting buyers and sellers, Koelnmesse brings forth an unrivaled skill-set and expertise needed to develop China Shunde International Exposition for Household Electrical Appliances into one of the premier international trade shows in Asia.


Press Contact

Koelnmesse Co., Ltd.
Ms. Monique Fan
Tel:+86-20-8755 2468-16
Fax:+86-20-8755 2970

See you there

Shunde Expo 2017
17 - 19 August 2017
To make a note in your Outlook Calendar, please click here